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The Digital Marketing Bachelor of Science curriculum at Full Sail University prepares students for work in the digital marketing industry and addresses the complex worlds of marketing, emerging technology, and digital entrepreneurship. Students will gain the skills needed to meet the challenges of an industry regularly impacted by rapid advances and changes in technology. In this program, students will learn how to create a viable marketing and strategic plan for selling products or services, develop and cultivate a brand, and protect that entity within the digital community. Students will work with industry-standard tools, including Google Analytics and Google Ads, as well as supportive artificial intelligence platforms like ChatGPT, Gemini, Claude, and NotebookLM. The curriculum spans the full range of digital marketing subjects, including search engine optimization, content strategy, campaign development, and display advertising. In addition to developing marketing-specific skills, courses cover statistics, physical science, cultural studies, and how to prepare for a career or entrepreneurial pursuit within the industry. As the field increasingly adopts AI-assisted tools, students will learn to apply them as a complement to their marketing judgment. Graduates will have developed a robust digital portfolio that includes campaign plans, analytics reports, SEO work, content strategy, digital advertising projects, and other marketing work primed for presentation to employers or clients.
The goal of the Digital Marketing Bachelor of Science degree program is to provide students the focused knowledge and understanding needed to pursue entry-level positions in marketing. Across the curriculum, students build core technical competencies, including marketing research, content strategy, social media marketing, search engine optimization/answer engine optimization, and digital analytics, and apply these skills through hands-on project-based work. This program is designed to develop innovators who can adapt to the dynamic nature of the marketing industry and who understand how its fluidity affects consumer behavior. Upon completion of the Digital Marketing Bachelor of Science degree program, students will have the ability to develop and implement a cohesive digital marketing strategy. In addition to providing technical proficiency and theoretical knowledge, the program cultivates students' critical-thinking, problem-solving, and analytical skills that contribute to a lifetime of learning and a productive career path in the world of marketing. Students also build fluency with the current digital marketing tools and workflows, including AI-assisted technologies applied as a support to their individual marketing judgment and approaches.