The Project and Portfolio II: Market Research course combines hands-on learning experiences with summative and formative portfolio assessments. In this course, students will analyze an entertainment company to explore the various departments and operations of a business. This includes an analysis of the organization's strengths, weaknesses, opportunities, and threats (SWOT); competitor research; and financial information. By understanding the fundamentals of what makes a business successful, students will be better positioned to make informed decisions in their careers.
This course appears in the following degrees:
- Digital Marketing Associate of Applied Science - Online
- Digital Marketing Bachelor of Science - Online
- Entertainment Business Associate of Science - Campus
- Entertainment Business Associate of Science - Online
- Entertainment Business Bachelor of Science - Campus
- Entertainment Business Bachelor of Science - Online
- Music Business Associate of Science - Campus
- Music Business Associate of Science - Online
- Music Business Bachelor of Science - Campus
- Music Business Bachelor of Science - Online
- Sports Marketing and Media Associate of Applied Science - Campus
- Sports Marketing and Media Associate of Applied Science - Online
- Sports Marketing and Media Bachelor of Science - Campus
- Sports Marketing and Media Bachelor of Science - Online