DMK473: Digital Analytics and Reporting

Credits 4
Course Length
4 weeks
The Digital Analytics and Reporting course shows students how to evaluate whether they are accomplishing their marketing objectives and how to report the results to a company or client. This data is critical for securing financial investment in marketing efforts and is also vital to forecasting how future investments should be made. This course shows students how to identify and resolve issues that might affect a marketing campaign.

This course appears in the following degrees: