The Storytelling for Marketing course introduces branding and examines the keys to creating a sustainable and effective brand utilizing digital storytelling concepts. Students will explore the mechanics of storytelling and identify how marketers and content developers convey themes through their writing. Techniques and methods for researching, reporting, messaging, and storytelling will be explored to help students learn how to best structure stories for their audiences via different delivery systems.
This course appears in the following degrees:
- Digital Marketing Associate of Applied Science - Online
- Digital Marketing Bachelor of Science - Online
- Game Business and Esports Associate of Science - Campus
- Game Business and Esports Associate of Science - Online
- Game Business and Esports Bachelor of Science - Campus
- Game Business and Esports Bachelor of Science - Online
- Game Business and Esports Certificate - Campus
- Game Business and Esports Certificate - Online
- Marketing Certificate - Campus
- Marketing Certificate - Online
- Sports Marketing and Media Associate of Applied Science - Campus
- Sports Marketing and Media Associate of Applied Science - Online
- Sports Marketing and Media Bachelor of Science - Campus
- Sports Marketing and Media Bachelor of Science - Online