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In the Instructional Design and Technology Capstone Project course, students will apply the knowledge and skills gained throughout their studies to create a comprehensive learning product. Emphasizing real-world application, students will integrate...

In the Instructional Design and Technology Portfolio course, students will reflect on their personal and professional evolution throughout their program. Drawing from previous assignments and projects, students will create a portfolio aligned with...

In the Applied Design and Workflow course, students learn to organize, process, and evaluate information obtained from their research. By creating media applications derived from earlier investigations, students will utilize processes and workflow...

The Foundations of Business Intelligence and Analytics course introduces students to the core concepts and practices of modern business intelligence and analytics. Students will explore data architecture fundamentals, including data warehousing...

The Applied Analytics: AI, Patterns, and Decision Intelligence course examines how advanced analytics and artificial intelligence inform but do not replace human judgment in complex business decisions. Students step beyond conventional analytics...

In the Digital Marketing Fundamentals course, students will explore the strategies, tools, and platforms used in modern digital marketing. They will examine how digital marketing supports strategic business goals and assess emerging technologies and...

The Digital Storytelling and Branding course examines how to define a brand’s voice and to craft consistent, compelling messaging that resonates across digital touchpoints. Students will explore how storytelling principles support brand identity and...

The Consumer Behavior and Analysis course explores how psychological, behavioral, cultural, and technological factors influence consumer decisions as well as how these insights inform strategic marketing decisions. Students will learn how to build...

In the Digital Design and Usability course, students will learn how to apply user-centered design principles to improve customer experiences and digital performance. Through their studies, they will evaluate website usability, conduct testing, and...

The Social Media and Digital Engagement course connects how brands use social platforms and digital content to build audience relationships and drive campaign success. Students will analyze platform strategies, develop influencer and ambassador...