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In the Advanced Digital Marketing Strategies course, students will develop high-level campaign strategies that align with the customer journey and conversion goals. They will learn how to apply lifecycle marketing, account-based strategies, and...

The Search Engine Optimization and Discoverability course navigates how search engines and platforms index, rank, and present content. Students will assess how content structure, metadata, and technical performance affect visibility and user...

Students in the Public Relations and Reputation Strategy course will be equipped with the methodology to protect and enhance a brand’s reputation in today’s dynamic digital landscape. As marketing professionals tasked with maintaining what can be a...

In the Digital Analytics and Optimization course, students will learn how to collect, interpret, and communicate marketing data to inform strategic decision-making and support ongoing performance improvement. Students will build an understanding of...

The Digital Marketing and the Law course addresses key legal and ethical considerations that impact digital marketing strategy. In exploring major digital marketing laws, policies, and governing bodies, students will uncover the integrated issues...

Students in the Digital Marketing Campaign Development course will synthesize the skills developed throughout the program to create a fully integrated digital marketing plan suitable for leadership review or client delivery. Students will build...