Total Credit Hours
37
Overview
The Digital Marketing Master of Science degree program equips graduates to lead strategic marketing initiatives in a rapidly evolving digital landscape. Designed for aspiring marketing leaders, the curriculum emphasizes strategic thinking, discerning and ethical decision-making, and the application of emerging technologies and data-driven insights. Through practical, integrative projects, students will explore advanced topics in digital marketing and cultivate the expertise to guide marketing teams, engage with stakeholders, and design adaptive marketing campaigns that align with business objectives. The program culminates in a capstone project that challenges students to deliver an original, real-world solution to a digital marketing problem that demonstrates their ability to lead with insight, creativity, and strategic clarity.
Objective
Master's Objective The goal of the Digital Marketing Master of Science degree program is to cultivate agile leaders who can think strategically, adapt confidently, and execute responsibly in a rapidly changing digital-first world. Graduates will possess the ability to craft audience-focused strategies, communicate across platforms and departments, and lead marketing efforts that are creative, measurable, and aligned with ethical best practices. This program is designed to foster the development of highly trained individuals who want to develop careers in the field of digital marketing. The instruction received in this program provides students with the tools to help sustain a productive career path in the world of marketing.