The Search Engine Optimization and Discoverability course navigates how search engines and platforms index, rank, and present content. Students will assess how content structure, metadata, and technical performance affect visibility and user experience. The curriculum emphasizes alignment of content with user intent, optimization of site architecture, and use of AI to refine discoverability strategies. Students will audit, revise, and propose content that supports long-term organic reach and brand goals.
To create a custom estimate of your tuition and costs, visit our Net Price Calculator.
Request information about our programs, or complete an online application to begin your journey.