Students in the Public Relations and Reputation Strategy course will be equipped with the methodology to protect and enhance a brand’s reputation in today’s dynamic digital landscape. As marketing professionals tasked with maintaining what can be a fragile realm of brand and business health, students will gain tactics in proactive media strategy, crisis communication, and ethical relationship management across online platforms. They will use monitoring tools to assess public sentiment, respond to reputational threats, and craft press materials for digital distribution. The objectives of these materials and techniques hinge on building trust, maintaining transparency, and navigating misinformation within an audience.
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