Search

The Gaming Community and Social Media course builds upon the knowledge gained in the Gaming Culture and Engagement course to foster a closer observation of the functions and communication methods of gaming communities. Students will distinguish what...

In the Project and Portfolio III: Game Business and Esports course, students will integrate their previous course work and research findings toward developing a social media campaign to connect a brand within a gaming community. They will define and...

The Strategic Game Marketing course explores the process and business of taking a product to market. Students will examine the key steps and approaches involved in launching a new game or product, including publishing, marketing, distribution, and...

Students in the Global Gaming Business and Esports course will navigate the complexity and diversity of business practices across the international gaming industry. This course explores the variances amid consumers, marketing strategies, and legal...

In the Project and Portfolio V: Game Business and Esports course, students will explore the realm of partnerships and licensing in the gaming industry. With their foundation developed in the Sports Sales and Sponsorship course, students will examine...

Students in the Esports and Gaming Management course will explore the tenets of performance management, team management, and leadership in an esports and gaming environment. The course examines various types of team structures, management strategies...

The Project and Portfolio VI: Game Business and Esports course synthesizes the skills students have developed throughout the degree program. In this course, students will plan, create, manage, and execute an event. They will develop and implement all...

In Project and Portfolio IV: Game Business and Esports, students will be tasked with developing a clearly defined plan to either host an esports event or launch a new game into the market. After identifying their project and its parameters, they will...