The Entertainment Business Master of Science at Full Sail University provides an advanced exploration of the specific business and management skills needed to lead and excel in the entertainment arena. The curriculum is balanced to cover topics in executive leadership, advanced entertainment law, finance, brand development, and negotiation. Through exploring the strategies of top executives, students will learn to exercise and develop their own leadership abilities. Students will work with industry-standard tools, including Microsoft Excel and Project Plan 365, and will be encouraged to explore and practice using generative AI models and tools like Claude, ChatGPT, Gemini, NotebookLM, and Adobe Firefly in support of their business judgment.
At the conclusion of the program, students will have cultivated a comprehensive capstone project—a formal business plan—which will require making practical use of techniques in project management, financial planning, publishing and distribution, contract negotiation, branding, and digital marketing acquired through their studies. The curriculum prepares students to enter or advance through pivotal roles across the entertainment industry. As the field increasingly adopts AI-assisted tools and techniques, students will learn to implement them responsibly and professionally to enhance productivity, support decision-making, and strengthen business outcomes. Graduates will exit with a portfolio of business plans, strategy, and project work, assembled to professional standards and suitable for presentation to employers and clients.
The goal of the Entertainment Business Master of Science degree program is to provide the essential business skills necessary to be successful in leadership, management, consulting, and entrepreneurial roles in a variety of entertainment business industries such as recording arts, live event production and touring, digital media and web, game production and marketing, computer animation, and film and video. Across the curriculum, students will build core technical competencies in business management, finance, marketing, entertainment law and intellectual property, and event management and apply them through hands-on project-based work.
Courses develop students' abilities in research methodologies, executive leadership, negotiation techniques, product and artist management, media publishing and distribution, and business plan development. This program is designed to foster the growth of highly trained individuals who aim to pursue careers on the business side of entertainment. Students will also build fluency with current entertainment business tools and workflows, including AI-assisted tools and techniques applied as a support to their business judgment.
Please Note
- Some specific courses may be offered online. Please see course descriptions for details.