The Entertainment Business Master of Science Degree with a Sports Management Elective Track at Full Sail University provides an advanced exploration of the specific sports management and business skills need to excel in the entertainment and sports business industry. The curriculum is balanced to cover topics in executive leadership, sports management and operations, project and team management, legal issues in sports including name image and likeness (NIL) rights, negotiation, sponsorships, finance, and business plan development. Through exploring the strategies of top executives, students will learn to exercise and develop their own leadership abilities and hone their knowledge of business tactics in sports. Students will work with industry-standard tools, including Microsoft Excel and Project Plan 365, and will be encouraged to explore and practice using generative AI models and tools like Claude, ChatGPT, Gemini, NotebookLM, and Adobe Firefly in support of their business judgment.
At the conclusion of the program, students will have cultivated two capstone projects—a leadership portfolio and a business plan thesis—which will require making practical use of techniques in project management, contract negotiation, sports marketing, financial planning, and business plan development gained through their studies. The curriculum will prepare students to enter or advance through pivotal roles across the entertainment and sports industry. As the field increasingly adopts AI-assisted tools and techniques, students will learn to implement them responsibly and professionally to enhance productivity, support decision-making, and strengthen business outcomes. Graduates will exit with a portfolio of business plans, strategy, and project work, assembled to professional standards and suitable for presentation to employers and clients in the entertainment and sports industries.
Master's Objective
The goal of the Entertainment Business Master of Science degree program with a Sports Management Elective Track is to provide the focused knowledge and understanding of essential business skills necessary to be successful in the entertainment and sports industry. Across the curriculum, students will build core technical competencies in business management, finance, business law and intellectual property, and event management, and apply them through hands-on project-based work. Courses address executive leadership skills, sports management and operations, legal issues in sports, negotiation and deal-making, sports and digital marketing, and business plan development. Students will also gain experience with current business technologies and AI-assisted tools used responsibly to support sports marketing, sponsorship strategy, fan engagement, and business decision-making. In addition to business proficiency, students will gain critical-thinking, problem-solving, and analytical skills that contribute to lifelong learning and sustaining an enduring professional career in sports and entertainment business.
Please Note
- Some specific courses may be offered online. Please see course descriptions for details.