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The ability to measure and evaluate the impact of public relations efforts is critical to ensuring the success of any marketing and/or public relations campaign. In the Social Media Metrics and ROI Course, students will learn how to track, report...

The Business Intelligence Technologies Course develops students' understanding of data management technologies and processes that support successful business intelligence (BI) systems with an emphasis on the design and creation of a data warehouse...

The Social Media Methods course examines the methodology inherent in marketing through social-media applications and applies social media to situations for revenue generation and brand awareness. Students will explore the avenues by which teams and...

The Portfolio I: Application Development Fundamentals course combines hands-on learning experiences with summative and formative portfolio assessments. In this course, students will use version control software and methodologies to fine-tune an...

In the Instructional Design and Evaluation Course, students will explore various design strategies to effectively communicate learning objectives within instructional settings. In addition to learning a variety of instructional design approaches...

In the Character Creation and Development course, students are introduced to tools to develop the psychological foundation for characters and will utilize the character need and want to develop solid character motivation. Character backstory and...

The Game Business Models course explores the economics that influence decision makers in the gaming industry. Students will examine the various ways that gaming and esports organizations operate, develop, and nurture revenue streams. They will...

The Motion Capture course teaches students techniques to digitize motion, edit sequences, and develop an understanding of simulated motion. Students will explore motion-capture setup, shooting, data tracking, skeleton retargeting, and animation...

In preparing graduate level students to work in the changing media universe, the New Media and Communications Course aims to foster effective communication in digital and online environments. Students gain an understanding of the unique possibilities...