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This course explores topics and concepts pertaining to sports marketing and the role of sports sponsorships and the media. Student are placed in real-world scenarios requiring the application of problem-solving techniques to resolve sports marketing...

Successful media designers understand their clients' industries and can implement design strategies that can elevate their brand in a competitive marketplace. In the Defining Client Needs Course, students explore the designer-client relationship and...

Understanding a company or institution's brand and knowing how to research, analyze, and promote its core values is essential in developing effective marketing communications. In the Brand Development Course, students will explore the history and...

Successful media designers are visual and verbal communicators. The Effective Copywriting Course prepares students for the profession by teaching the nuances of writing for advertising, corporate communications, and presentations. Students complete a...

Translating concepts into visual communications requires the ability to research information, explore options, and apply critical thinking skills to find the most appropriate solutions. In the Design Research Course, students learn the process of...

In the Organizational Structures Course, students learn to organize, process, and evaluate information obtained from their research. By creating media applications derived from earlier investigations, students utilize processes and workflow...

In the Design Strategies and Motivation Course, students refine the concepts developed in previous courses with the objective of maximizing the impact and effect of their communications. By combining research and online creative resources with 21st...

In the Design Integration Course, research, critical thinking, discussion, and critique help to provide students with a solid foundation from which to proceed in exploring new directions in their design projects. Techniques of incorporating...

By exploring the various ways to measure the success of design solutions, students gain a better understanding of how design work is perceived and interpreted by target audiences. To capture a holistic perspective of the media design experience...

Today's professional media designer is knowledgeable in the various types of media available for communicating information. In the Multi-Platform Delivery Course, students develop a plan for creating professional-quality deliverables from the...