MDM525: Defining Client Needs

Credits 5
Course Length
4 weeks
Successful media designers understand their clients' industries and can implement design strategies that can elevate their brand in a competitive marketplace. In the Defining Client Needs Course, students explore the designer-client relationship and investigate research strategies and methods for developing effective multi-media campaigns. Assignments address target markets and methods for testing prototypical design solutions.

This course appears in the following degrees: