In the Brand Development course, students will utilize high-level thinking, problem-solving, and collaborative skills in continuing to cultivate a broad framework of branding and brand identity. Students will study brands as complex and sophisticated entities. They will explore what building a brand entails and how to reflect a company’s personality, core values, purpose, differentiation, and relationship with its customers and audiences. Students will discover the processes to build a strong brand as a valuable asset for an organization as well as how to approach it strategically, communicate it in today’s media marketplace, and imbue it across media platforms through innovative design thinking.
To create a custom estimate of your tuition and costs, visit our Net Price Calculator.
Request information about our programs, or complete an online application to begin your journey.