Search

MUB3513: Music Evaluation for Artists and Repertoire

The Music Evaluation for Artists and Repertoire course focuses on developing listening skills through critically evaluating recorded music and live concert material as the basis for talent scouting and artists and repertoire (A&R) in the music...

MUM3308: Music Copyright and Publishing

The Music Copyright and Publishing course teaches students how to protect their creative works and provides an overview of the business mechanisms that can affect the use of their songs and those of their clients. Along with the global topics of...

MUM3733: Music Business Marketing

The Music Business Marketing course explores marketing concepts as they relate to the nuances of the music business. Students will construct strategic plans in the selection and development of music business products and integrate traditional and...

MUB4361: Music Retail and Distribution

The Music Retail and Distribution course focuses on the retail process and the various distribution channels available amid the music industry. Students will examine the importance of branding and how it relates to product presentation at the retail...

MUB4716: Music Supervision

In the Music Supervision course, students will learn how to serve as a creative liaison between the music industry and the visual-media industries, including film, television, video games, and advertising. Students will develop their ability to...

MUB461: Concert Management and Touring

The Concert Management and Touring course covers a variety of topics that are specific to concert production and the touring industry. This course takes a ground-level approach to concert-promotion basics, including production management and how to...

MCB239: Project and Portfolio III: Media Communications

The Project and Portfolio III: Media Communications course combines hands-on learning experiences with summative and formative portfolio assessment. Students will create a branded one-page website showcasing the media campaign planning and research...

MCM4441: Media Entrepreneurship

The Media Entrepreneurship course introduces students to the basics of entrepreneurship and the evolving business models for media. The course investigates general concepts of entrepreneurship and how digital technologies and the Internet are...

MCM3425: Integrated Marketing

The Integrated Marketing course examines the applications of a consistent brand message across both traditional and nontraditional marketing channels. Students will explore promotional methods strategically designed to reinforce brand contact with...

WEB4550: Web Design

In the Web Design course, students will explore the multifaceted discipline of web design from a strategic media perspective. Students will gain a basic understanding of website wireframes, information architecture, and target audience analysis. The...