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The Interactive Media Design and Usability course introduces students to the tools and concepts of user-interface (UI) design combined with a method of project development that utilizes an industry-proven production process. The course explores both...

The Interactive Editorial Design course teaches students to combine theories and skills taught in previous courses with usability concepts in order to lay out information across multiple types of media. Students will explore how designs translate...

The Graphic Web Design course examines the process of creating exciting, functional content for the web. Students will expand on the design skills that they have learned throughout the degree program. They will gain understanding of HTML and web...

The Media Integration course focuses on the implementation of engaging and interactive content for web-based designs. Students will learn how to integrate this content by utilizing various industry-standard programming languages and authoring tools...

The Concepts in Advertising course provides an in-depth, foundation-based exploration of advertising—from the conceptual phase to the release to the customer—through the creation of multiformat media campaigns. Students will assume the role of...

The Content Strategy, Development, and Marketing course examines the life cycle of content creation and delivery, from the development of strategies and processes to the evaluation of results. Students will learn how to create and distribute relevant...

The Digital Analytics and Reporting course shows students how to evaluate whether they are accomplishing their marketing objectives and how to report the results to a company or client. This data is critical for securing financial investment in...

In the Social Media Marketing course, students will explore how social media is an integral part of a successful marketing campaign. A progressive aim of any social media effort is to add value to the online community experience and to strengthen the...

The Search Engine Optimization course introduces students to the complex topic of search engine optimization (SEO), which is the process of improving the volume and quality of consumer traffic to a website from search engines through search results...

In the Principles of Online Campaign Development course, students will examine pay per click as an online advertising model. In this model, advertisers bid against one another for ad space and positioning and only pay when their ad is clicked. Google...