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The Integrated Marketing course examines the applications of a consistent brand message across both traditional and nontraditional marketing channels. Students will explore promotional methods strategically designed to reinforce brand contact with...

Market and Consumer Research Analysis examines why research is essential to developing and evaluating strategies for public relations campaigns. In this course, students will expand their research vocabulary, evaluate research related to PR campaign...

Game design is the foundation of the development process, encompassing the creation, evaluation, and refinement of the features that shape the gameplay experience. In gaming, holistic design is an advanced, intrinsically human-centered approach that...

The Project I: Personal Branding course combines hands-on learning experiences with summative and formative portfolio assessments. In this course, students will explore, build, and assess their professional brand identity, points of differentiation...

The Business Intelligence Technologies Course develops students' understanding of data management technologies and processes that support successful business intelligence (BI) systems with an emphasis on the design and creation of a data warehouse...

The Portfolio I: Visual Design course emphasizes the use of a production workflow to ensure proper file organization, effective team communication, and consistent art direction. Students will explore the expectations and standards of the visual...

The Technical Writing course teaches students to write and organize effective technical documents for specialized audiences. The ability to clearly put into words how products are installed, configured, customized, and deployed is essential in...

This course examines the qualities necessary to be an executive leader in today's entertainment business field. Various industries are examined to ensure an understanding of a given industry's leadership styles and traits. Students explore effective...

The Business of Film course integrates a student's technical and conceptual understanding of filmmaking with the practical dimensions of managing a career in the film industry. Students will examine current industry business models and develop plans...