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IMK592: Consumer Behavior and Analysis

The Consumer Behavior and Analysis Course explores consumer behavior and analyzes methods that motivate consumers to purchase products and/or services. The emphasis of this course is to identify specific digital marketing campaigns and gauge their...

NMJ570: Digital News Production

The Digital News Production Course prepares students to work in the evolving media environment by introducing them to the theories, techniques, and skills used in online newsrooms and for news-related websites. The goal of the course is for students...

ADF155: Project I: Application Development Fundamentals

The Project I: Application Development Fundamentals course combines hands-on learning experiences with summative and formative portfolio assessments. This course explores the various production workflows, programming methodologies, and logical...

ECW1225: Creative Skills Development

The Creative Skills Development course introduces students to the tools for developing a creative method. Through building brainstorming techniques, discovering methods for overcoming writer's block, and drawing inspiration from the world around them...

SCS2501: Broadcast Writing

The Broadcast Writing course introduces the writing and reporting skills essential to sports journalism, broadcasting, and broadcast storytelling. Students will learn how news is gathered, evaluated, and distributed. They will also further explore...

BIN560: Business Intelligence Analytics

The Business Intelligence Analytics Course provides an overview of fundamental concepts, tools, and techniques used to extract meaningful information from an organization's data in order to support effective decision making. The course will further...

BUL3514: Intellectual Property

The Intellectual Property course examines how artists, athletes, game creators, filmmakers, and businesses use trademarks, copyrights, publicity rights, trade secrets, and patents to enhance goodwill and generate revenue from ideas and properties...

SHP4565: Audio Measurement Systems

The Audio Measurement Systems course provides students with training in the analysis of room acoustics. Visualization programs for real-time audio analysis are studied. The course covers topics such as sound-system tuning, diagnostics-interface...

IDT574: Digital Media and Learning Applications

The Digital Media and Learning Applications Course examines digital media and how it can be used in learning applications. The curriculum provides learners with a microcosm of the instructional design process and software that explores digital media...

WEB4550: Web Design

In the Web Design course, students will explore the multifaceted discipline of web design from a strategic media perspective. Students will gain a basic understanding of website wireframes, information architecture, and target audience analysis. The...