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The Public Relations and Reputation Management Course addresses the ethical responsibilities of multimedia journalists as they apply to story development, audience reaction, story evolution, and personal and organizational message control. Students...

The New Media Publishing and Distribution Course examines the broad economic issues facing the field of journalism in the digital age: global competition, multiple distribution platforms, evolving technology and consumer behaviors, and fractionalized...

In the New Media Journalism Master of Arts Degree Program, students must complete a capstone New Media Journalism Final Project as a requirement for graduation. To complete this project, students utilize what they have learned about the mission...

In Public Relations in a Digital World, students will survey the theory and practice of public relations (PR) and examine the dramatic impact of the Internet and a 24/7 media environment on the PR process. Students will examine how the Internet and...

Like the tools in a toolbox, different media techniques and technologies can solve different communication problems. In the Innovative Public Relations Tools and Resources Course, students will examine the unique characteristics of popular...

The ability to measure and evaluate the impact of public relations efforts is critical to ensuring the success of any marketing and/or public relations campaign. In the Social Media Metrics and ROI Course, students will learn how to track, report...

Market and Consumer Research Analysis examines why research is essential to developing and evaluating strategies for public relations campaigns. In this course, students will expand their research vocabulary, evaluate research related to PR campaign...

Journalists have traditionally provided PR professionals with an opportunity to have their story told to a large audience by a trusted source. In the Media Relations Course, students will consider who the journalist is in the digital space and how...

Today's public relations professionals frequently design thematic events to generate buzz, build excitement, and engage their professional communities. Whether organizing large industry conferences or curated client meetings, digital media plays a...

The traditional pressroom or media room serves as the central hub for an organization's media outreach and engagement efforts with consumers and clients. In the digital landscape, this function typically resides within a dedicated section of the...