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Market and Consumer Research Analysis examines why research is essential to developing and evaluating strategies for public relations campaigns. In this course, students will expand their research vocabulary, evaluate research related to PR campaign...

Journalists have traditionally provided PR professionals with an opportunity to have their story told to a large audience by a trusted source. In the Media Relations Course, students will consider who the journalist is in the digital space and how...

Today's public relations professionals frequently design thematic events to generate buzz, build excitement, and engage their professional communities. Whether organizing large industry conferences or curated client meetings, digital media plays a...

The traditional pressroom or media room serves as the central hub for an organization's media outreach and engagement efforts with consumers and clients. In the digital landscape, this function typically resides within a dedicated section of the...

In the Reputation Management Strategies Course, students will learn how to monitor and respond to changes in sentiment and conditions that impact organizational initiatives and long-term strategic communication objectives. In addition to monitoring...

The Project and Portfolio II: Game Development course combines hands-on learning experiences with summative and formative portfolio assessments. This course is designed to communicate the important techniques used by programmers and designers during...

The Project and Portfolio III: Game Development course combines hands-on learning experiences with summative and formative portfolio assessments. This course revolves around a development project with an emphasis on teamwork as well as project...

The 3-D Content Creation course explores techniques used in the professional game industry to create and render content for real-time 3-D games. Topics covered include geometry, lighting, shading, texturing, the rendering pipeline, the content...

The Project and Portfolio IV: Game Development course combines hands-on learning experiences with summative and formative portfolio assessments. In this course, students will apply graphical features and techniques available on modern 3-D hardware to...

The Engine Development course focuses on rendering and animation in a game engine. Students will explore and implement an optimized rendering system. The course also covers advanced rendering topics, including postprocessing, shadows, and normal...