The traditional pressroom or media room serves as the central hub for an organization's media outreach and engagement efforts with consumers and clients. In the digital landscape, this function typically resides within a dedicated section of the company's website. In the Online Media Room course, students will learn how to develop, integrate, and manage online media assets to support both external and internal PR communications. Topics covered include the creation and usability of digital assets, the adoption of innovative online media techniques to strengthen web presence, and the integration of digital media with social platforms. Additionally, students will explore best practices for maintaining and updating media assets to foster engagement across the organization.
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