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Students in the Digital Storytelling and Branding Course will learn how to define a brand’s voice to ensure consistent and meaningful customer experiences at every brand touch point. Students also learn how to use storytelling principles to...

The Consumer Behavior and Analysis Course explores consumer behavior and analyzes methods that motivate consumers to purchase products and/or services. The emphasis of this course is to identify specific digital marketing campaigns and gauge their...

Students in the Digital Design and Usability Course will demonstrate their understanding of web design and user interface principles that will help them achieve their marketing goals. Students will also analyze web standards, web design fundamentals...

The Advanced Digital Marketing Strategies Course addresses all of the marketing strategies that are particular to this extremely competitive digital arena. The goal of this course is to identify the many components of digital marketing and to examine...

The goal of analyzing web metrics is to create and provide a measuring system that defines a trend or a characteristic within a company’s digital marketing structure. As presented in the Digital Analytics and Optimization Course, metrics can be used...

The Digital Marketing and the Law Course addresses emerging topics relating to the legal aspects of digital marketing. Topics covered include intellectual property, copyright, domain names, trademark issues, and the First Amendment. From a marketing...

The Digital Marketing Campaign Development Course addresses how to analyze the best campaign strategies and how to create these campaigns. The goals of this course are to understand the strategic value of all types of digital marketing campaigns and...

Students in the Project and Team Management Course are responsible for two main objectives. The first involves learning the principles of project management, including: creating a project management plan, correctly ordering tasks, understanding and...

This course examines the qualities necessary to be an executive leader in today's entertainment business field. Various industries are examined to ensure an understanding of a given industry's leadership styles and traits. Students explore effective...

This course covers the two main aspects to building a strong presence in the business and consumer market: storytelling and brand development. In this course, students learn how to implement brand development strategies that help companies become...