Search

In the Affiliate Marketing course, students will examine this powerful and longstanding marketing method. The course explores how this type of marketing rewards affiliates of Internet businesses for every visitor, subscriber, customer, and/or sale...

Display Advertising and Email Marketing allow brands to directly reach consumers with targeted messaging. In the Display Advertising and Email Marketing course, students will explore the advantages of understanding these concepts and the potential...

The Mobile and Emerging Technology Marketing course covers all aspects of mobile-consumer interaction through SMS, MMS, email, apps, and other mobile technologies. Students will learn how mobile apps and other mobile technologies are strategically...

The Digital Entrepreneurship course examines methodologies and strategies to launch new businesses, products, and services. Students will learn how to research business ideas, design a business model, identify target audiences, collect and analyze...

In The Art of Visual Storytelling Course, students study the universal themes of traditional storytelling as well as their applications to visual narrative design and new nonlinear and interactive forms of media. Students will analyze historical...

In the Character Creation and Development course, students are introduced to tools to develop the psychological foundation for characters and will utilize the character need and want to develop solid character motivation. Character backstory and...

In the Script Analysis and Criticism Course, students will learn to recognize elements that create powerful narratives and how they can be best integrated in various multimedia formats. Students will analyze films, TV, animation, and games for...

The Mastery: Personal Development and Leadership course allows students to map their own path toward achievement by providing a holistic understanding of success, personal motivation, resiliency, and intellectual commitment. Through historical and...

The Episodic and Serial Writing Course will teach students the elements of structure, character, and formatting specific to episodic and serial stories for television, comics and the web. Students will gain experience developing original episodic and...

The Writing for Games Course provides a technical overview of how games are created and presents a variety of video games, gaming genres, and gaming platforms from a storytelling point of view. Areas of exploration will include mythology, strategy...