The New Media Journalism Master of Arts degree program at Full Sail University explores the avenues and opportunities for communication across modern media, focusing on the mechanics of current technologies and how they can be used to enhance both narrative structure and visual storytelling. Students will examine varied methods of research, reporting, and publishing for multimedia platforms while learning to accommodate the different approaches required by each outlet. Specialized courses instruct in applying techniques of traditional journalism to writing for interactive media, including reporting using online resources and social media, public relations, and addressing legal issues in the digital domain.
Students will work with industry-standard tools and will be encouraged to investigate and implement AI-assisted tools such as ChatGPT, Claude, and Perplexity in support of their communication tactics. They will be equipped to produce visual and text-based content for multimedia platforms and publish content through a variety of digital delivery systems. The final capstone project of the program presents a sustained study of a journalistic topic to be published to a website or blog with incorporated text, photography, video, graphics, and other storytelling elements. Students will document the evolution of the capstone project with a supporting thesis paper, serving as a comprehensive communications project to showcase their abilities as a media journalist to employers and clients.
The New Media Journalism Master of Arts degree program examines how modern and emerging technology such as artificial intelligence influences contemporary journalism in philosophy, practice, and delivery. Across the curriculum, students will build core technical competencies in multimedia reporting, interactive writing, and online publishing and will apply them through hands-on project-based work. The curriculum explores the concepts and methodologies in digital newsgathering, production and publishing, social media management, content entrepreneurship, and the legal and ethical aspects of multimedia journalism. Completion of the program will enable graduates to pursue growing career opportunities for multimedia writers, reporters, producers, managers, and editors.
In addition to fostering technical proficiency and creative development, students will cultivate the critical-thinking, problem-solving, and analytical skills that contribute to lifelong learning and sustaining an enduring career in the entertainment and media industries. Students will also build fluency with current multimedia journalism tools and workflows, including AI-assisted tools applied as a complement to their editorial judgment.