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ENTB4212: Audience Metrics

The Audience Metrics course examines how companies in the entertainment industry use key measurements and data sources to make business decisions. Students will assess how audience data is used for content development and media buying. Students will...

ENTB4623: Entrepreneurship in the Entertainment Business

The Entrepreneurship In The Entertainment Business course examines the role of entrepreneurs in the entertainment industry and their effect on the global economy. The behaviors and motivations of entrepreneurs are explored. Students will learn the...

BUS119: Project and Portfolio I: Personal Branding

The Project and Portfolio I: Personal Branding course combines hands-on learning experiences with summative and formative portfolio assessments. In this course, students will explore, build, and assess their professional brand identity, points of...

ECO2005: Introduction to Economics

The Introduction to Economics course examines the principles of economics that influence decision makers, both consumers and producers, within the global economic system. Students will examine the features of and reasons for different economic...

ACG3223: Business Accounting

In the Business Accounting course, students will examine the accounting cycle and the preparation and interpretation of basic financial statements. Students will learn the concept of profitability, principles of cost models and controls, and various...

BUS229: Project and Portfolio II: Market Research

The Project and Portfolio II: Market Research course combines hands-on learning experiences with summative and formative portfolio assessments. In this course, students will analyze an entertainment company to explore the various departments and...

FBS239: Project and Portfolio III: Film

The Project and Portfolio III: Film course combines hands-on learning experiences with summative and formative portfolio assessments. In this course, students will complete a three- to five-minute short project based on the script, storyboard...

FLM3421: Film Positions I

In the Film Positions I course, students will explore the various roles above and below the line and the technical skills and techniques synonymous with each department. The production, camera, sound, grip, electrical, and art departments will be...

FLM3422: Film Positions II

The Film Positions II course expands and nurtures the student's individual and unique voice by allowing students to select specific departments for further examination. Students will hone in on mastering the key techniques of their departmental...

FLM3413: Broadcast Production I

In the Broadcast Production I course, students will examine the techniques and technologies involved in creating multicamera shoots for the news and narrative broadcast television genres. Students will explore the unique logistical, structural, and...