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The Consumer Behavior and Analysis course explores how psychological, behavioral, cultural, and technological factors influence consumer decisions as well as how these insights inform strategic marketing decisions. Students will learn how to build...

Market and Consumer Research Analysis examines why research is essential to developing and evaluating strategies for public relations campaigns. In this course, students will expand their research vocabulary, evaluate research related to PR campaign...

Students in the Business Feasibility Course will assess the viability of opportunities by understanding key industry factors, market conditions, competitive forces, and customers’ needs. Students will utilize previous research-based coursework and...

The Portfolio I: Application Development Fundamentals course combines hands-on learning experiences with summative and formative portfolio assessments. In this course, students will use version control software and methodologies to fine-tune an...

Creating music for game audio requires a radical shift in production strategy because of the conditional-access design of games. In the Game Music Composition course, students will study game music and design, analyze design approaches, and...

In Portfolio I: Information Technology, students will refine their technology project completed in Project I. They will revise their written project plan and reflect on the research and design process. Students will also practice taking an industry...

In the Artificial Intelligence course, students will learn techniques for designing and creating lifelike and intelligent behaviors in characters. These techniques will be used in games and simulations to provide realism and computer opponents that...

In the Software Project: Research, Planning, and Design course, students will propose a software-based project or solution of their choice related to artificial intelligence, machine learning, data science, or human-computer interaction. They will...

In the Script Analysis and Criticism Course, students will learn to recognize elements that create powerful narratives and how they can be best integrated in various multimedia formats. Students will analyze films, TV, animation, and games for...