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Students in the Business Feasibility Course will assess the viability of opportunities by understanding key industry factors, market conditions, competitive forces, and customers’ needs. Students will utilize previous research-based coursework and...

Students in the Business Model Development Course will explore the range and diversity of successful business models for customer-centric companies, with a focus on the key elements that contribute most to the success of the business. Students will...

Students in the Legal Issues for Entrepreneurs Course will examine legal challenges entrepreneurs face as they launch their business ventures. Students will learn how the location of their venture will affect many business decisions, as the laws of...

Students in the Entrepreneurial Finance Course will review the unique financial issues facing creative entrepreneurial enterprises. Students will learn how to quantify sales and expense estimates and create pro forma financial projections. Students...

Students in the Marketing Strategies for Entrepreneurs Course will explore the development of marketing strategies, branding and positioning, pricing, and promotion strategies including digital and direct selling. Students will also learn about...

Students in the Innovative Work Environments Course will establish a work environment that supports constant innovation, by communicating the entrepreneurial vision, developing collaborative teams, and creating a culture of creativity and innovation...

Students in the Business Model Implementation and Management Course learn about the process of bringing a business model to life, launching a new business, and confronting the reality of day-to-day management . Drawing from prior coursework, students...

Students in the Business Model Presentation and Thesis Course will complete their business model. Students will tell the story of their proposed model through a series of written proposals and a formal live presentation. Students will consider...

In the Filmmaking Concepts and Practices Course, students will explore the theory and practice of film production. Students will learn how to apply filmmaking concepts and theory to the practice of film production in terms of production design...

The Script Production and Analysis Course explores the tools, techniques, and tradecraft used to write film scripts and develop engaging stories. Learning activities will investigate the components of dramatic storytelling such as character, theme...