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In the Writing for Film and Animation course, students will apply what they learned in previous courses by writing their own short screenplays. The course will focus on reinforcing student knowledge of film structure, character types, and plot points...

The Creative Writing Portfolio I Course requires students to select an entertainment media genre and distribution method and begin the development of a concept script for their final thesis project. The final thesis project will consist of a Creative...

In the Creative Writing Portfolio II Course, students will reevaluate the writing elements, authenticity, compelling qualities, and feasibility of their concept scripts for their chosen entertainment media genres and distribution methods based on the...

In the Multimedia Adaptation course, students will learn how to adapt their stories and scripts into other written and visual mediums, considering the parameters of each format. Students will write a beat sheet, a short adapted screenplay or comic...

In the Advanced Visual Storytelling course, students will create visual representations of their stories and scripts. The course exposes students to all stages of the production process—from development to preproduction, production, and...

In The Business of Creative Writing Course, students will learn about the business of creative writing as well as similarities and differences among different entertainment media genres and distribution methods. This course will complement students'...

Students in the New Media Marketing Course will learn how an organization determines which new media approaches will accomplish its marketing goals and further its success. Students will analyze the ways in which organizations identify and engage...

The Advanced Search Engine Optimization Course builds on previous course content and expands into strategic approaches for search engine optimization (SEO). Organic search methods, directory listings, and paid placement tactics are analyzed for their...

When a bad product review arises on a blogger’s website, how can a company reach out to this consumer and correct the problem? How do you combat this potentially harmful issue in a proactive way that will strengthen your brand and protect your...

Students in the Digital Marketing Fundamentals Course will analyze the growing influence of digital marketing and how to harness the power of the Internet and technology to help an organization become a strategic force on the web. Students will also...