The Sportscasting undergraduate certificate program at Full Sail University provides students with insight into the broad scope of the sportscasting business and the skills required to approach the field of sports-content presentation from a variety of angles. Aspiring sportscasters often dream of working in front of the camera. While positions on-screen may be the most obvious roles involved in this arena, a variety of broadcast careers exist behind the scenes, spanning the many departments in production and content support. In this certificate, students will learn the fundamentals of sportscasting along with the key aspects of building a successful on-air personality. Through the curriculum, students will gain experience writing their own material and performing voice-overs for broadcast. The basics of videography as well as tactics in still photography will also be outlined. Students will work with industry-standard tools, including Adobe Premiere Pro and broadcast production tools, along with AI-assisted tools such as Adobe Firefly. As the field increasingly adopts AI-assisted tools, students will learn to apply them as a support to their on-air and editorial judgment. Students will complete this certificate program with a portfolio of sportscasting and broadcast work, assembled to professional standards and suitable for presentation to employers and clients.
The Sportscasting undergraduate certificate introduces the fundamental broadcasting concepts that underpin on-camera and behind-the-scenes work. Across the curriculum, students will build core technical competencies, including broadcast writing, sports production, on-air delivery, shot and cut sheet creation, highlight creation, and editing, and will apply these skills through hands-on project-based work. Students will produce content that demonstrates an understanding of the broadcast writing principles learned in the program, including voice-over work executed in a conversational style. They will also learn the value of developing and maintaining a strong personal brand in the growing digital landscape surrounding sports broadcasts. While acquiring a basis in camera operation, students will build their writing and broadcast aptitudes to seek entry-level roles throughout the areas of the sportscasting industry. Students will also build fluency with current sportscasting tools and workflows, including AI-assisted tools applied as a support to their on-air and editorial judgment.