Total Credit Hours
The Digital Marketing Master of Science degree program addresses the concepts of digital marketing, search engine optimization, new media marketing, branding, technology, and psychology. The demands on the digital marketing professional are more intense than ever due to rapid advances in technology, the complexities of web design, digital marketing campaign development, social media networks, public relations, advertising, and sales. This program addresses advanced marketing topics that will help give you the tools to create powerful marketing and strategic plans for selling products or services, develop and cultivate a brand, and protect a company’s reputation within the digital community. The program’s curriculum focuses on a variety of advanced principles, including digital marketing theories, search engine optimization, interactive advertising design principles, legal issues, web design, digital metrics, public relations, and global/cultural issues. Your education culminates in the final capstone project, where you’ll be tasked with creating and producing a complete integrated marketing campaign. This well-rounded education will help you advance your marketing and strategic skills in preparation for entering or advancing through the digital marketing industry. To help you make that transition, our team of Career Development professionals will be available to help you polish your interviewing skills and résumé and get you ready for your next steps. In addition, our Career Development services and advisors will be available for support and assistance throughout your career—not just during your education.
Master's Objective The goal of the Digital Marketing Master of Science degree program is to develop leaders who can adapt to the ever-changing nature of the marketing industry and who understand how its fluidity affects consumer behavior. The program’s advanced academic phases provide students with a focused knowledge and understanding of digital marketing, search engine optimization, e-commerce, and the psychology of the online consumer. Completion of this degree program will greatly enhance your ability to develop and implement a cohesive digital marketing strategy. This program is designed to foster the development of highly trained individuals who want to develop careers in the field of digital marketing. The instruction received in this program provides students with the tools to help sustain a productive career path in the world of marketing.