SMM3934: Mobility Technology and Marketing

Credits 3
Course Length
4 weeks
The Mobility Technology and Marketing course introduces students to mobility technology through the eye of strategic sports marketing, including mobile applications and their use, activation, and revenue-generating opportunities. Students will also explore the fundamentals of mobile-phone content development. Students will apply their knowledge of design, research, entrepreneurship, and business development to the mobile arena.

This course appears in the following degrees: