SMM359: Project and Portfolio V: Sports Marketing and Media

Credits 3
Course Length
4 weeks
The Project and Portfolio V: Sports Marketing and Media course combines hands-on learning experiences with summative and formative portfolio assessments. In this course, students will complete a clearly defined plan for one of a variety of types of sports business projects from development to delivery. Students will identify how their projects will add value to a proposed organization and the possible reception of its stakeholders. Students will outline their project's objectives, overview, budgeting, event planning, timeline, and criteria for evaluation.

This course appears in the following degrees: