In the Public Relations Presentation and Portfolio course, students will complete a case-study project and presentation. This project will showcase a comprehensive public relations strategy that demonstrates mastery of key concepts and knowledge gained throughout the program. Additionally, students will refine their online portfolios, incorporating multimedia assets and a diverse channel mix that align with their public relations plan criteria. These portfolios will highlight their technical, research, and writing skills developed during the program. Students will also craft a professional résumé and cover letter to complement their portfolio and case-study presentation, offering them a cohesive package that can be used to market their gained skill set to the field.
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