In the Social Media and Online Community Engagement course, students will explore how journalists navigate social platforms to uncover stories, engage communities, and distribute content. The curriculum covers emerging tools and platform-specific strategies for newsgathering and audience development. Students will learn to apply rigorous verification methodologies to social media and other sources while developing skills in audience behavior analysis and assessment of algorithmic influences. The course emphasizes how to build an authentic professional online presence that balances personal brand development with journalistic principles. The course aims to outfit students with the knowledge and skills to use social technologies ethically and effectively in the professional arena.
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