MBB349: Project and Portfolio IV: Music Business

Credits 3
Course Length
4 weeks
The Project and Portfolio IV: Music Business course combines hands-on learning experiences with summative and formative portfolio assessments. Using talent-evaluation skills, students in this course will identify an unsigned artist—based on specified parameters—and conduct an interview to assess the artist’s goals and strengths. After researching the active market, students will develop a presentation for a record label, talent buyer, artist manager, sponsor, or booking agent on behalf of their selected talent. By the end of the course, students will create a one-sheet and construct a compelling pitch for a targeted entertainment-related business.

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