IEN551: Business Venture Research

Credits 3
Course Length
4 weeks
Students in the Business Venture Research Course will build their understanding of various available research methods and tools. Students will utilize qualitative and quantitative research data, as well as primary and secondary sources. Students will understand the benefits and drawbacks of the major types of research such as interviews, surveys, and direct observation. Students will finalize the ideation process to move forward with their business concepts.

This course appears in the following degrees: