GBE4301: Strategic Game Marketing

Credits 3
Course Length
4 weeks
The Strategic Game Marketing course explores the process and business of taking a product to market. Students will examine the key steps and approaches involved in launching a new game or product, including publishing, marketing, distribution, and monetization. They will also explore the cross-platform strategies used to target, promote, and engage specific gaming audiences on the release of a new title, product, or expansion.

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