ENTB410: Event Management

Credits 4
Course Length
4 weeks
The Event Management course examines the business of event management, which has developed into a vital marketing tool for a variety of organizations. Students will examine what is involved in researching a product and company brand, identifying a target audience, creating an event concept, and developing a project-management plan. This course covers the application of project-management tools for successful event planning and management.

This course appears in the following degrees: